I think you all are being a
I think you all are being a bit hard on the place. Sure they are probably hoping to sell some minimal shoes, but some of the owners of these type of shoe stores are likely very interested in helping people to run with better form. After all, someone who learns to run with better form will likely be running longer, healthier and happier then someone who is getting hurt and give up running. And guess where that happy healthy runner is going to go to buy his gear, whether is minimal shoes, or shirts, or whatever?
One of the area New Balance stores have been doing something very similar, only theirs is a free clinic. They video your stide while wearing big old cushy shoes and then again barefoot. They are not neccessarily promoting "barefoot" running, but use it to demonstrate "Good Form Running", which is the name of their clinic. They also had a clinic on barefoot running (also free) with Michael Sandler of Runbare which I attended. This was last year when New Balance had ZERO to offer the minimalist runner, other than to show off some preproduction shoes from the Minimus line.