The Amazing Story Behind The World's Newest Running Shoe velonews.competitor.com “My first mile trying to run barefoot, I'm running and thinking, 'This is totally unnatural.' But after a mile and a half or 2 miles, I totally understood it.
I take issue with the "...at mile 3 I had to quit because my feet were bleeding." If he had learned to run properly, with patience first, he wouldn't have had a bad experience.
Yes, this looks like the perfect shoe for a middle-aged person who doesn't have the patience to learn how to run barefoot and decides to start a company to sell shoes to other people. Perfect!