Helping people walk, run, and live better, more healthfully, more gently, more efficiently, more safely, and more gracefully!
Relax, Relax, Relax!
Have FUN!
We would rather encourage a few billion people to get off the sofa a few times a week for a half-hour barefoot walk, than to make a big deal about a few people pushing themselves in extreme activities. (But it is fun to also hear about great achievements too).