I spent some time today calling various stores asking if they had Treks in stock. Each time, the conversation went like this:
Me: Hello, could you tell me if you have any black size 43 VEEBRAM Treks in stock?
Salesperson: Ummm... oh, you mean Veyebrams?
Me: Yes. For the record, it is pronounced "Veebram."
Salesperson: But that's not how it is spelled.
Me: I know. The company is Italian.
Salesperson: Oh. Okay, let me check our stock of Veyebrams.
I've heard it mispronounced by reporters, salespeople, runners, and pretty much everyone. For the sake of my sanity, please do what you can to educate people... IT'S VEEBRAM, damn it!!!!
Me: Hello, could you tell me if you have any black size 43 VEEBRAM Treks in stock?
Salesperson: Ummm... oh, you mean Veyebrams?
Me: Yes. For the record, it is pronounced "Veebram."
Salesperson: But that's not how it is spelled.
Me: I know. The company is Italian.
Salesperson: Oh. Okay, let me check our stock of Veyebrams.
I've heard it mispronounced by reporters, salespeople, runners, and pretty much everyone. For the sake of my sanity, please do what you can to educate people... IT'S VEEBRAM, damn it!!!!