Barefoot Running Magazine is Ready for Download!

We're not a viable demographic for advertising.

That's what I try to explain to my husband. He seems to think that we should require our members to pay a yearly fee, but if we did that, we wouldn't have a large membership, and we wouldn't be able to reach as many people as we do. What we love to do, barefoot running, just isn't that popular.

We don't get a chance to talk about this subject here because it doesn't come up, exactly, so I'm glad we can talk about it now. It's true that we don't have anything to offer the market, and therefore, our advertisers are few. Sure, there are minshoe advertisers, but there are not that many to really rely on the minshoe industry for any real ad revenue. And our members seem to forget to purchase through our links, so we don't earn much in affiliate sales. Everyone needs to understand that by purchasing their minshoes through our links doesn't increase the purchase price, it just gives us a little of what they would have earned anyway.
 
  • Like
Reactions: Bare Lee
I cannot help but believe; if we, the BRS, were to flood the magazine with our barefoot experiences, something would be good enough to print. Plus, if we find the email address on Page 3 of the magazine, it proves that we are reading it. Who knows? Maybe this discussion will increase clicks on the magazine?
Clicks = $
$ = Influence
Influence = Content
I've read myriad posts on this site that whooshed me away to another place. Although I was sitting on my couch physically, I was running in a field of clover mentally. Or I was pounding a single track trail. Or running along an asphalt path next to the river, smelling that sour beautiful stink that is the mighty Mississippi. I'm sure there is content on this site that is fit to print in the Barefoot Running Magazine. Maybe we should all just send them a barefoot experience.
 
I cannot help but believe; if we, the BRS, were to flood the magazine with our barefoot experiences, something would be good enough to print. Plus, if we find the email address on Page 3 of the magazine, it proves that we are reading it. Who knows? Maybe this discussion will increase clicks on the magazine?
Clicks = $
$ = Influence
Influence = Content
I've read myriad posts on this site that whooshed me away to another place. Although I was sitting on my couch physically, I was running in a field of clover mentally. Or I was pounding a single track trail. Or running along an asphalt path next to the river, smelling that sour beautiful stink that is the mighty Mississippi. I'm sure there is content on this site that is fit to print in the Barefoot Running Magazine. Maybe we should all just send them a barefoot experience.

The BRS contributes to each edition of the Barefoot Running Magazine. Your individual stories will help the magazine feel more barefoot-oriented. In the past, I have put out the word that they are looking for barefoot runners' stories. I will make a note on this thread up top and try to remember to do so each time I post the magazine.
 
I love this argument, its been going on since inception at runnersworld.

Barefoot is the gateway to minimalist running.

Without the barefoot running "movement," there would be no minshoe running as we understand it. Oh how I miss those arguments, er, uh, discussions at that other place.
 
  • Like
Reactions: Bare Lee
I suggest we 'flood' the magazine with write-ups from IBRD for inclusion in the next edition :)
 
  • Like
Reactions: Bare Lee
I'm sure they would welcome that, but if we can submit a final report summarizing all of the IBRDs together, they would prefer that. I tried to get a report put together last year, but it just didn't happen.
 
  • Like
Reactions: Bare Lee
If people want to send me a photo and a brief summary of their event, I will put an amalgamated report together
 
If people want to send me a photo and a brief summary of their event, I will put an amalgamated report together
Yeah! Thank you! Please post a note in the IBRD forum and the Presidents forum letting them know that you will write the final summary.
 
Will do
 
  • Like
Reactions: Barefoot TJ
I am co-founder of Barefoot Running Magazine and think it’s time to set the record straight here as some of you are not aware of the how the magazine is put together.
The first point I’d like to make is that we don’t receive ANY money out of this magazine. I don’t mean that we break even – I mean that we receive no money for advertising and as you all know, it’s free for readers. Somebody said something about the “glossy content” – we’re pretty impressed with that, since it’s put together by two people in a one bedroom flat in London, on Microsoft Publisher because we can’t afford a more sophisticated design program!
The background of the magazine (now in its third year) is that it started off as our newsletter and it’s grown into the huge magazine it is now because we wanted to offer as much as possible to any runner, or indeed fitness enthusiast. We quickly realized that the content would become very repetitive if we only talked about barefoot running. However, there are always features about barefoot running in the magazine, if you care to read it properly. One of you suggested an article on working with children – one of our first issues had a feature on a course that we ran in a local primary school called “Run for Fun”, which included getting kids and their families to run barefoot.
Barefoot running means different things to different people too. Some think of it as an extreme sport, some like the therapeutic aspect of it, some look at it as a purely mechanical thing that helps their running. Our magazine tries to touch on all aspects.
The magazine includes minimalist shoes as well as other types of fitness because we want running and fitness to be all inclusive. Many of our readers are not barefoot runners but enjoy the content anyway, because of its diversity. Barefoot running is about community, support and inclusivity, not exclusivity.
In fact, the community aspect has helped keep the magazine running because all our contributors also offer their time and expertise for free. We’ve had fitness trainers, nutritionists, bloggers, Pilates teachers, yoga teachers and Feldenkrais teachers all contributing their knowledge. And yes, barefoot runners contribute too (David and I both run completely barefoot).
The name "Barefoot Running Magazine" appears to be a problem for some, but as there is a barefoot running theme in every issue and we also include minimalist shoes, the name seems pretty fitting, along with its subtitle. As TJ mentioned, this website is called “Barefoot Runners Society” but has sections on shoes and other things.
As TJ also said, she has (at our request) asked several times for people from BRS to contribute to the magazine and some members have, which we very much appreciate. We would love it if you would send us suggestions, articles, photos, etc. One of you suggested flooding the magazine with your barefoot experiences and “something would be good enough to print”. All of it would! It’s an amateur magazine, rough around the edges – it is far from perfect and we are not looking for perfect content. Just interesting, helpful, entertaining reading.
We’d like to continue to improve the magazine and welcome constructive criticism, in a structured form, via email rather than feeling like we’re under attack! This is the nature of forums – people can get carried away, but please be aware that your comments do reach real people.
 
I am co-founder of Barefoot Running Magazine and think it’s time to set the record straight here as some of you are not aware of the how the magazine is put together.
The first point I’d like to make is that we don’t receive ANY money out of this magazine. I don’t mean that we break even – I mean that we receive no money for advertising and as you all know, it’s free for readers. Somebody said something about the “glossy content” – we’re pretty impressed with that, since it’s put together by two people in a one bedroom flat in London, on Microsoft Publisher because we can’t afford a more sophisticated design program!
The background of the magazine (now in its third year) is that it started off as our newsletter and it’s grown into the huge magazine it is now because we wanted to offer as much as possible to any runner, or indeed fitness enthusiast. We quickly realized that the content would become very repetitive if we only talked about barefoot running. However, there are always features about barefoot running in the magazine, if you care to read it properly. One of you suggested an article on working with children – one of our first issues had a feature on a course that we ran in a local primary school called “Run for Fun”, which included getting kids and their families to run barefoot.
Barefoot running means different things to different people too. Some think of it as an extreme sport, some like the therapeutic aspect of it, some look at it as a purely mechanical thing that helps their running. Our magazine tries to touch on all aspects.
The magazine includes minimalist shoes as well as other types of fitness because we want running and fitness to be all inclusive. Many of our readers are not barefoot runners but enjoy the content anyway, because of its diversity. Barefoot running is about community, support and inclusivity, not exclusivity.
In fact, the community aspect has helped keep the magazine running because all our contributors also offer their time and expertise for free. We’ve had fitness trainers, nutritionists, bloggers, Pilates teachers, yoga teachers and Feldenkrais teachers all contributing their knowledge. And yes, barefoot runners contribute too (David and I both run completely barefoot).
The name "Barefoot Running Magazine" appears to be a problem for some, but as there is a barefoot running theme in every issue and we also include minimalist shoes, the name seems pretty fitting, along with its subtitle. As TJ mentioned, this website is called “Barefoot Runners Society” but has sections on shoes and other things.
As TJ also said, she has (at our request) asked several times for people from BRS to contribute to the magazine and some members have, which we very much appreciate. We would love it if you would send us suggestions, articles, photos, etc. One of you suggested flooding the magazine with your barefoot experiences and “something would be good enough to print”. All of it would! It’s an amateur magazine, rough around the edges – it is far from perfect and we are not looking for perfect content. Just interesting, helpful, entertaining reading.
We’d like to continue to improve the magazine and welcome constructive criticism, in a structured form, via email rather than feeling like we’re under attack! This is the nature of forums – people can get carried away, but please be aware that your comments do reach real people.
Thanks for taking the time to respond.

Two thoughts:

One, perhaps "Minimalist and Barefoot Fitness" would more accurately reflect the magazine's content?

Two, I don't think anyone is getting carried away here, and public forums are often the best way to develop constructive criticism. Although there is a wide range of opinion here at BRS about such things as cadence counting, stretching, training methods, and so on, there seems to be a pretty strong consensus that equating barefoot running with minimalist running can lead to injuries, especially for tenderfoots (beginners). Unfortunately, many of the self-proclaimed experts involved in barefoot running often fail to recognize this (unscientific, anecdotal) collective finding. And some merchants of minimalist footwear take advantage of the many misconceptions surrounding actual, existing barefoot running in order to hawk their products. So it's not a question of nitpicking, being negative, purist, or exclusive. There is a real responsibility for all involved to represent the practice of barefoot running accurately.
 
Thanks Lee. There is still a barefoot running theme though (two thirds of the current issue are directly related to running, more than half of that relating to barefoot/minimalist running) and it's the name it's had since its inception. David and I are movement therapists and barefoot runners and know that people can get injured when running in shoes. They also get injured from barefoot running - for various reasons including mechanics, doing too much, poor diet, stress, or any combination of these. It's therefore important for people to have access to as much info as possible. The Sock Doc kindly contributes our injury articles at the moment, and the message is always to look at the whole picture if you're injured and definitely to not rely on your shoes to keep you running, but to address underlying problems. Again, BRS itself has all kinds of products featured on the website (including shoes) which is why it is such a wealth of information. Should its name change also? We have barefoot/minimalist runners who test the shoes so that they can offer feedback to the manufacturers to help them create footwear that is closer to a barefoot feel. There will always be footwear, so it's part of our goal to help make that footwear as healthy as possible. Many minimalist footwear companies actually have the same goal. Please feel free to contribute to the magazine as you are obviously well informed and passionate about barefoot running and the more perspectives we can offer, the more rounded view we can provide to readers of what it's all about.
 
I think what most people on here would like to see is for the community to embrace the shoes as tools approach when we support minimalist running. At the BRS, our About page (About) sums this up for us, and we constantly reinforce this through our forum conversations with each other and new members, so that we never stray. We have found that dividing the site's forums into definite discussion areas keeps the arguing down. At "that other place," okay, Runner's World Barefoot Running Forum, there was constant arguing from the posters because they didn't separate the shoe talk (minshoes in this case) from the barefoot running talk. We have over overcome this problem here at the BRS though; for example, the Gear & Footwear forum is for exactly that, while the Barefoot & Minimalist Running forum allows posters to discuss and support one another more with technique, regardless what is on one's feet, although I admit, it's here where we do a lot of our recruiting of the minshoe runners to barefoot running. :)

I understand it's difficult for a magazine to reinforce it's stance, since it's a static presentation, whereas, a forum is dynamic with ever-growing conversation. But, one way to overcome this with a magazine like Barefoot Running Magazine (if shoes as tools is the stance of the magazine too) is to perhaps have an editorial note or inset in each edition stating such. I'm sure this would be reassuring to barefoot runners everywhere.

From our About page (just an excerpt):

Our Stance on Footwear

The human foot is not broken nor defective and is quite adaptable to most conditions.

We are a barefoot AND minimalist running club. We support both the barefoot AND minimalist runner. We prefer people to FIRST LEARN (or relearn) TO RUN BAREFOOT before donning any footwear and only doing so after they have learned to run with proper form first. This is why we chose the name Barefoot Runners Society...

We believe that the best way to decrease your chance of injury is by starting over, literally from scratch, and allowing your plantar skin to take you only as far as you are physically capable of and safely able to go. (Increasing from there can be learned by listening to your body and all the great advice you will receive from the many resources within this running club.)

There were six of us that started the BRS. Two of us were purists, two of us were minimalists, and two of us were somewhere in between. When we started the BRS, it was important to include all flavors of the barefoot/minimalist movement, not just focus on purism, and this is why...

We understand that not everyone can run barefoot at all times under all conditions. Some people may not be able to run completely barefoot from the get-go. We got that. They may have health conditions (severe osteoporosis, diabetes, neuropathy, circulatory conditions, etc.) that would prohibit them from doing so; others may live in areas where the terrain is always extreme, and most of us live where we experience extreme weather/temps at some point during the year. We also realize that in the end, most people are not going to choose to run truly barefoot 100% of the time or at all. Therefore, we believe it is very important to provide our members with information that will help them to make informed, healthy decisions about what to put on their feet.
 
Thanks Lee. There is still a barefoot running theme though (two thirds of the current issue are directly related to running, more than half of that relating to barefoot/minimalist running) and it's the name it's had since its inception. David and I are movement therapists and barefoot runners and know that people can get injured when running in shoes. They also get injured from barefoot running - for various reasons including mechanics, doing too much, poor diet, stress, or any combination of these. It's therefore important for people to have access to as much info as possible. The Sock Doc kindly contributes our injury articles at the moment, and the message is always to look at the whole picture if you're injured and definitely to not rely on your shoes to keep you running, but to address underlying problems. Again, BRS itself has all kinds of products featured on the website (including shoes) which is why it is such a wealth of information. Should its name change also? We have barefoot/minimalist runners who test the shoes so that they can offer feedback to the manufacturers to help them create footwear that is closer to a barefoot feel. There will always be footwear, so it's part of our goal to help make that footwear as healthy as possible. Many minimalist footwear companies actually have the same goal. Please feel free to contribute to the magazine as you are obviously well informed and passionate about barefoot running and the more perspectives we can offer, the more rounded view we can provide to readers of what it's all about.
Thanks again Anna. I think most of your points are valid, and I think it's great that you take a holistic approach to health and fitness. And having all those minimalist footwear reviews in one place with your excellent rating system is a great resource.

The main problem, as I said above, is a cover that equates barefoot running with toe shoes. A lot of people think that is what barefoot running is all about, and can't imagine actually taking off their shoes. When merchants talk about how their footwear offers protection for defenseless soles, it reinforces the message. If a bare-curious runner or fitness enthusiast were to skim through your pages, the initial impression would be that yes, barefoot running requires minimalist shoes. You can't be responsible for readers who don't read your articles properly, but as someone with a strong artistic bent, you must be aware of the power of presentation.

I've been a casual barefooter for most of my adult life, and I know most people simply can't believe that one can go barefoot without risking injury or suffering great discomfort. They think you're some sort of freak or badass. I know and accept that. I'm not militant or evangelistic or purist. Still, it seems to me that any magazine claiming to endorse barefoot running should make it a priority to dispel the common misconceptions surrounding barefoot running, and make sure it does nothing, unwittingly or not, to reinforce them.

Whenever this sort of criticism is made, it's usually assumed that the critic is some kind of purist, or has somehow been offended that minimalist runners are claiming to do the same thing as barefoot runners. But the argument is practical, not ideological. We've simply seen a lot of people show up with injuries caused by minimalist shoes. The overwhelming advice from veterans, including Ken Bob, is to first learn how to run barefoot, and then, and only then, use footwear as temps, terrain, and temperament require.

As for BRS, I have a little bit of tunnel vision, since I don't pay attention to the ads, and restrict my regular participation to just a few forums. However, I do think the overriding emphasis here is on barefoot running--all other concerns are secondary. That is, most of the talk is about bare feet and running, and therefore "Barefoot Runners Society" is quite appropriate.
 
I understand it's difficult for a magazine to reinforce it's stance, since it's a static presentation, whereas, a forum is dynamic with ever-growing conversation. But, one way to overcome this with a magazine like Barefoot Running Magazine (if shoes as tools is the stance of the magazine too) is to perhaps have an editorial note or inset in each edition stating such. I'm sure this would be reassuring to barefoot runners everywhere.
Excellent suggestion TJ!

Also, it should be noted that there's very little arguing between the shod and the bare here. Most of us wear footwear at least some of the time, for various reasons. I certainly fell in love with my Sockwa G4s this last winter!
 
  • Like
Reactions: Barefoot TJ

Support Your Club

Forum statistics

Threads
19,158
Messages
183,626
Members
8,702
Latest member
wleffert-test